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PR Professionals, Do You Do This?

PR Professionals generally have some day-to-day tasks that are the same.  The great ones can multitask through a million different projects, press releases, presentations, while still monitoring clients social media platforms throughout the day.  Here is a list of 15 ways you can tell if you are a typical PR professional:


  1. Your day starts and ends with a cup of coffee.
  2. You can power walk in 5 inch heels with your laptop bag and checking your BlackBerry.
  3. You are so used to putting the client first that you forget to eat lunch on a regular basis.
  4. You can toggle between a PowerPoint presentation, a press release, Twitter strategy and PSA outlines – all in an hour.
  5. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.
  6. You’re probably the only one in your friend’s circle that actually knows what the word ‘embargo’ means.
  7. You know the first and last names (and potentially emails…and voicemail greetings) of reporters from the top 50 publications in your field because you pitch them so often.
  8. You craft a communications plan when you find out you’re pregnant/engaged to be married, etc.
  9. Your phone is within arms reach, on the nightstand, every night, just in case. And chances are it’s checked at least once in the middle of the night.
  10. You can easily go from a high-powered presentation with the CEO to being onsite at an event hanging banners and not think twice about it.
  11. You have a change of clothes in your office, just in case.
  12. You are sworn to secrecy on just about everything under fear of the corporate version of Guantanamo.
  13. It takes you 2 hours to walk from one end of a tradeshow floor to the other, because you have to stop every 5 paces to say ‘Hi’ to yet another journalist/analyst/consultant who’s just caught your eye.
  14. You can’t remember your best friend’s phone number, but you can reel-off ad rates for the top 5 magazines/websites in your industry.
  15. You enter arguments with your spouse/friends/family only with clearly defined (and tested!) key messages.


Note:  This list was not created by me and was derived from