Category Archives: PR Advice

All public relations tips and advice.

Staying Motivated

Though the going gets tough and the tough gets going, I am learning that you have to stay motivated in the world of public relations.  If you are not motivated to get the job that you are applying for, someone else will be.

Staying focused on your career goals may be hard, especially if you keep getting turned down, but staying connected to the right people can be a great help to this.  For example, my family members are always pushing me forward and telling me to get back on the horse.  I also have other undergraduate students who aer going through the same situations as me.  Some of my friends are better off, some of my friends ar worse off, but we help each other out and talk to each other about our frustrations.

Finally, motivate yourself.  Being a self-motivated person will help you in the long run.  You will think more positively, apply for more opportunities, and you won’t give up so easily.  Also, you will need to be self-motivated in your future profession as a public relations professional anyway, so if you’re serious about your career, then it won’t be so hard to find things to motivate yourself.  Just keep your goals and your focus in mind, be a go-getter, know your stuff, and you will succeed.

Internship/Job Search

The search may be difficult, stressful, and annoying, but it’s something that has to be done.  the key is to know where to look and to be prepared when an opportunity comes.

My advice on this is to look up actual companies, and then go to their respective websites.  Most of these companies should have a careers page, where you can search for jobs or send your resume.

Another tip for you to do is to look at the PRSA or PRSSA websites to search for internships and careers.  Both of these websites always have great advice on finding jobs and presenting job opportunities.

Following companies on their social media websites can also increase your chances in finding work.  More and more companies are utilizing social media to tell the world that they are hiring, so make sure to get on Twitter and Facebook so that you won’t miss out!

Look at public relations blogs, join groups on LinkedIn, and search for opportunities there.  There are so many job postings for entry-level PR and internships available.

Finally, utilize your school’s resources and network with people you already know.  You know so many people, the best thing for you to do is to talk to as many people as you can, because you never know what kinds of doors they can open for you.  As for school, check to see if your school has a career advisement department where you can be helped, and talk to your professors.  They will most likely be glad to help you.

10 PR Hints To Know If You’re Asleep With Your Eyes Open

The term “sleeping” is defined by as a condition of rest.

You, being the public relations intern, junior entry level worker, or student CAN NOT be “asleep” in the industry.

So how do you know if you are asleep?  If any of the 10 hints below apply to you, you need to wake up!

  1. You don’t know what SEO is or the first steps to effectively use it.
  2. You aren’t familiar or “proficient” with Facebook, Twitter, or LinkedIn and are just beginning to understand the social media obsession and how it affects the industry.
  3.  You don’t know what’s going on in the world around you and don’t regularly check the news.
  4. You aren’t actively reading up on companies and their PR case studies to make sure you don’t make the mistakes they do.
  5. You aren’t utilizing the network of people around you and trying to make new connections for the future.
  6. You aren’t involved in any clubs or activities on your campus that could potentially use your PR skills to get your feet wet and prepare yourself for future client projects.
  7. Your PR professors don’t know you by name because you’re not standing out.
  8. You haven’t been to any conferences or workshops that cater to your specific interests.
  9. You haven’t identified your weaknesses (or strengths) and actively asked for assistance in these areas to improve.
  10. You’re uninterested, even right at this very moment, with all of these tips and most of them apply to you.

Consider this your alarm clock buzzing consistently, and WAKE UP!  If you sleep too long you’ll be late for life!

March Commuter Blues

Being a commuter may be hard to manage depending on how far you have to commute to school, how many days a week, and what your schedule is like before and after school.  You may be a person who has a lot on their plate, juggling a full or part time job, school activities, outside activities, family life, or all of the above.

The fact that it’s winter does not make matters much easier, since there is more opportunity for snow, icy roads, and people who drive more cautiously because of it.

I have a couple of tips on this issue.  I commute an hour and a half away from my school four times a week.  Twice a week I commute during early morning rush hour traffic (on the parkway) and have to make it in time for an 8 a.m. class.

Preparation is the key.  Preparing whatever you can the night before is a huge help for me.  If you have your book bag packed the night before, your breakfast set aside for you in the morning on the go, and your outfit picked out including any accessories you plan to wear, it makes it a million times easier to get dressed on and leave out on time.  Also, cut down your shower time in the morning or take a shower at night.  If you lose track of time in the shower, it does not make life easier to make it to school, work, or anywhere else you have to go on time.  At this point in life, you should know where all your body parts are so it shouldn’t take you three hours to shower.  This DOES NOT mean skip anything, just to be clear!

Preparation again is the next tip.  If you know from watching the news the night before that it is most likely going to snow in the morning, you know that you will have to warm up your car earlier, get the defroster on, and go to work on the piles of snow and ice on your vehicle.  Make sure to allot time for this, because you can be on time walking out the door but run off schedule because it takes you more than two minutes to get your car together.

Prepare for a third time.  Yes, preparation is again the third tip.  After you’re all dressed and your car is in order, you can start on your way.  However, you may not know how long it will take you to get to work or school on this specific day.  Listening to the radio to find out where the accidents are, and giving yourself ample time to make it on time is key.  I usually give myself an extra 45 minutes to get to school on time because of early morning stop and go traffic, accidents, construction, and parking issues when I finally make it to school.  If you know your way around, you can avoid traffic and keep to your schedule.