Monthly Archives: March 2012

10 PR Hints To Know If You’re Asleep With Your Eyes Open

The term “sleeping” is defined by as a condition of rest.

You, being the public relations intern, junior entry level worker, or student CAN NOT be “asleep” in the industry.

So how do you know if you are asleep?  If any of the 10 hints below apply to you, you need to wake up!

  1. You don’t know what SEO is or the first steps to effectively use it.
  2. You aren’t familiar or “proficient” with Facebook, Twitter, or LinkedIn and are just beginning to understand the social media obsession and how it affects the industry.
  3.  You don’t know what’s going on in the world around you and don’t regularly check the news.
  4. You aren’t actively reading up on companies and their PR case studies to make sure you don’t make the mistakes they do.
  5. You aren’t utilizing the network of people around you and trying to make new connections for the future.
  6. You aren’t involved in any clubs or activities on your campus that could potentially use your PR skills to get your feet wet and prepare yourself for future client projects.
  7. Your PR professors don’t know you by name because you’re not standing out.
  8. You haven’t been to any conferences or workshops that cater to your specific interests.
  9. You haven’t identified your weaknesses (or strengths) and actively asked for assistance in these areas to improve.
  10. You’re uninterested, even right at this very moment, with all of these tips and most of them apply to you.

Consider this your alarm clock buzzing consistently, and WAKE UP!  If you sleep too long you’ll be late for life!

“Action and reaction, eb…

“Action and reaction, ebb and flow, trial and error, change – this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.”

Love this quote by Bruce Barton!

March Commuter Blues

Being a commuter may be hard to manage depending on how far you have to commute to school, how many days a week, and what your schedule is like before and after school.  You may be a person who has a lot on their plate, juggling a full or part time job, school activities, outside activities, family life, or all of the above.

The fact that it’s winter does not make matters much easier, since there is more opportunity for snow, icy roads, and people who drive more cautiously because of it.

I have a couple of tips on this issue.  I commute an hour and a half away from my school four times a week.  Twice a week I commute during early morning rush hour traffic (on the parkway) and have to make it in time for an 8 a.m. class.

Preparation is the key.  Preparing whatever you can the night before is a huge help for me.  If you have your book bag packed the night before, your breakfast set aside for you in the morning on the go, and your outfit picked out including any accessories you plan to wear, it makes it a million times easier to get dressed on and leave out on time.  Also, cut down your shower time in the morning or take a shower at night.  If you lose track of time in the shower, it does not make life easier to make it to school, work, or anywhere else you have to go on time.  At this point in life, you should know where all your body parts are so it shouldn’t take you three hours to shower.  This DOES NOT mean skip anything, just to be clear!

Preparation again is the next tip.  If you know from watching the news the night before that it is most likely going to snow in the morning, you know that you will have to warm up your car earlier, get the defroster on, and go to work on the piles of snow and ice on your vehicle.  Make sure to allot time for this, because you can be on time walking out the door but run off schedule because it takes you more than two minutes to get your car together.

Prepare for a third time.  Yes, preparation is again the third tip.  After you’re all dressed and your car is in order, you can start on your way.  However, you may not know how long it will take you to get to work or school on this specific day.  Listening to the radio to find out where the accidents are, and giving yourself ample time to make it on time is key.  I usually give myself an extra 45 minutes to get to school on time because of early morning stop and go traffic, accidents, construction, and parking issues when I finally make it to school.  If you know your way around, you can avoid traffic and keep to your schedule.